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Make it as difficult to cancel your service as you can (a horrible tactic to retain customers?)

I recently got frustrated by the really bad service provided by my ISP… I had been patiently complaining and bearing up with all the lame excuses for too long… and sent them a letter requesting cancellation of my account. I was curtly told that I have to fill up a form that required all sorts…

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Yes Bank Demonstrates Basic Marketing Failure

Recently I found a smart, modern bank demonstrate prompt customer service totally lacking in imagination and they lost good business because of that. Here is what happened and what they could have done: I had a decent sized fixed deposit with Yes Bank which matured recently. The bank promptly issued a cheque for the maturity…

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Employee Attrition and Attraction

I recently attended an interesting seminar hosted by Nasscom on employee attrition management. The main message of the speakers, Shelley and Arindam was on highlighting the cost of attrition. They also brought focus on watching early symptoms of discomfort in the key employees. I have myself noticed that the financial compensation is only one (and…